Panoramic black and white photo of Denver’s Denargo Market early in the 1900s, with horse-drawn wagons, produce vendors, and city buildings in the distance.

Nostalgic Confections

Confectionally Yours Journal

Orphicon  ·  Historical Photograph — Glass-Plate Negative, National Photo Company Collection

Franklin Candy Co., Washington, D.C., Interior, c. 1921–22

A black-and-white photograph of a 1920s candy shop. A long white counter with a glass display case runs from the foreground toward the back, filled with trays of chocolates in rows, with more trays on shelves above. Three young women stand behind the counter, two in light dresses and one in a dark dress with pearls. Two tall glass jars of white candies sit on the counter, one beside a small card advertising chewing gum for 5 cents. Behind the women are stacks of white boxes, a framed picture, a clock and a wall fan. In a back room, a man sits at a desk holding a telephone, near a typewriter and a table of stacked boxes.

Clerks behind the counter of the Franklin Candy Co. in Washington, D.C., photographed by the National Photo Company between 1921 and 1922. Trays of chocolates fill a long glass case; boxes stand stacked behind the staff; and in the back room a man works at a desk with a telephone. The shop, which the Library’s records also call “Benj. Franklin,” survives in the record mainly through these photographs.


Franklin Candy Co., [Washington, D.C.], interior, between 1921 and 1922.

National Photo Company. Library of Congress, Prints and Photographs Division, LC-F82- 7706 [P&P].

No known restrictions on publication. https://www.loc.gov/item/2016823993/

Public-domain archival photograph, c. 1921–22. Reproduced as a historical record in editorial and archival context. Brand names visible in the scene belong to their owners; no endorsement, affiliation or connection is claimed or implied.

Object Identification

  • What it is: a glass-plate negative, 8 × 6 in., of a candy shop’s sales floor and back office.
  • Title (LOC): Franklin Candy Co., [Washington, D.C.], interior — from unverified data the National Photo Company wrote on the negative or sleeve.
  • Date: between 1921 and 1922, dated from negatives in the same range.
  • Photographer: National Photo Company, Washington, D.C. No individual named.
  • Held by: Library of Congress, Prints and Photographs Division · National Photo Company Collection · LC-F82- 7706 [P&P] · LC-DIG-npcc-30298 · LCCN 2016823993 · gift of Herbert E. French, 1947; the item record reads “A.”.
  • Related views in the Library: Benj. Franklin Candy Co. (LC-F82- 7704, its envelope marked “Lewis McCabe”) · Franklin Candy Co. (LC-F82- 7731) · a print, Benj. Franklin candies, Washington, D.C. (No. F82-7704).

Visible:

  • A long white counter with a glass-fronted case, its panelled base running the length of the room; trays of chocolates in rows, with more trays on raised shelves.
  • Two tall covered glass jars of white, oval, sugar-coated pieces; a card reading Beech-Nut … Chewing Gum, 5¢, with a picture of a young girl.
  • Three women behind the counter; white candy boxes stacked to shoulder height behind them.
  • A framed 19th-century interior print, not identified; a wall clock; an electric wall fan; pendant lights.
  • In the back room: a man at a desk holding a telephone; a typewriter; a table of stacked, tied boxes; curtained windows.
  • No price cards and no scales in view.

Historical Context

  • The photographer. The National Photo Company supplied daily news photographs to Washington subscribers and took on assignments for local businesses. Herbert E. French bought the firm in 1912, and the Library received its negatives in 1947. The Library holds at least three more views of this business from the same years, which suggests a commissioned set.
  • The business. Little is documented. The Library’s records name it both “Franklin Candy Co.” and “Benj. Franklin.” No address or owner is recorded. It is unrelated to the Ben Franklin variety-store chain, which began in 1927.
  • The gum card. Beech-Nut, founded in Canajoharie, New York, in 1891, launched its chewing gum in 1910. The 5¢ card comes from the gum’s first decade or so.
  • The era. See’s Candies opened its first shop in Los Angeles in 1921; by the company’s own account, its shops shared a deliberately uniform look.

Curatorial Interpretation

Everything in the room is waiting: full trays, stacked boxes, three clerks facing the camera and no customers. It reads as a portrait of the shop rather than a moment in its day, and likely a commissioned one. The camera takes in the selling floor and the back office together, so the record holds the whole working shop: the counter where chocolates were chosen and boxed, and the desk where the business was run by telephone and typewriter. A nationally advertised five-cent gum shares the counter with trays of chocolates.

Remembered Account

This photo represents an era of candy marketing that became very popular; See’s Candies carried that uniform look through all their stores. Looking into a shop like this from a candy maker’s side of the counter, the chocolates appear hand-dipped rather than enrobed, with a generous amount of chocolate on top of the counter, possibly for samples. The trays in the case are not particularly well tended. Cupped chocolates stack well in smaller trays, so this may have been more of a staple stop than a gift or treat. The back wall is stacked with empty boxes for special packs, or chocolates prepacked for customers. There’s no real pricing in the case, but with no scales in sight I’d suggest they sold by the piece. The tied boxes on the table at right tell me they gift-wrapped in the store. The jars could be panned Jordan almonds, which packers used to fill the gaps between chocolates so a box looked full; the Beech-Nut card may be a separate display. The gentleman in back is on the phone — I’d guess the owner, the bookkeeper or someone in sales. The store looks set up to be very busy, and I’d think the photo was taken just before they opened. With the wall fan, I’d assume no air conditioning, which made Washington’s warm months a different kind of challenge.

— Emery Dorsey

His readings as a confectioner, not documented facts about this shop.

What Remains Open

Here is what we couldn’t settle. Where something is only a lead, it says so.

  1. The address and whether it was a chain. A reader on Shorpy transcribed a 1922 ad, 517 Thirteenth Street, opposite the Palace Theater, with branches in six cities. Still to be checked against the Washington Evening Star, 1921–23.
  2. The jars’ contents — possibly Jordan almonds (Emery). Not confirmed from the image.
  3. Lewis McCabe, named on a related envelope.
  4. The framed print’s subject.
  5. The donor’s middle initial. The item record reads Herbert A. French; the Library’s collection guide names the company’s owner as Herbert E. French (1883–c. 1950). Most likely the same man; this record uses E.

Sources

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